Puerto Therapy

Ajay Williams MBACP

In-Person Therapy

Experience supportive, face-to-face sessions from my therapy room in Carmarthen.

Holistic approach to mental wellness.

Online Therapy
Person centred and Integrative Counselling

A light in stormier times

Convenient online consultations available.

About Puerto Therapy

I hold a Foundation Degree in Counselling from the University of Wales Trinity Saint David. Since June 2024, I have been volunteering with MIND, supporting individuals in their mental health journeys.

I am a registered member of the British Association for Counselling and Psychotherapy (BACP) and work in accordance with their Ethical Framework for the Counselling Professions.

My interest in therapy began in the early 2000s, following my own experience of counselling. Inspired by the impact it had on me, I began my formal studies in 2008, taking a few breaks along the way before completing my qualification.

Hi and welcome to Puerto Therapy

My background is varied and has given me a wealth of life experience that I bring into my counselling practice. I have worked in accounts, managed a coffee shop, raised a family, been a home carer, and volunteered with the ambulance service before realising my long-held dream of qualifying as a counsellor.

These experiences have shaped my understanding of the different challenges people face in life and deepened my ability to offer empathy, support, and a non-judgemental space to clients. I am passionate about counselling, whether that means supporting you to reach your full potential, helping you to heal after trauma, or simply being there to listen.

Therapy can bring tears at times, but there is often laughter too. I offer a down-to-earth, compassionate approach, where we work together to explore what feels right for you and to find the best way forward.

Therapeutic Services

In-person Counselling
Online Therapy

For those who prefer or need the convenience of online therapy, I also offer secure virtual sessions. All I ask is that you are in a private, confidential space where you won’t be overheard.

Initial appointment - £30 Standard fee - £50 (Concessions available)

Sessions take place in my fully accessible therapy room in Carmarthen, located within walking distance of the bus station and with parking available nearby.

Our relationship

You’ll find a safe, confidential and down-to-earth space where we can explore whatever is causing you unhappiness or distress. I listen without judgement and always treat you with respect. Together we’ll notice what’s working, explore new possibilities, and develop practical ways forward — because you are the expert on your own life.

How can I help?..

We all go through difficult times — relationship difficulties, bereavement, stress and anxiety, anger, and other challenges. Sometimes what we need most is to feel seen and heard. In my warm, down-to-earth sessions I’ll listen without judgement and hold a space where you can be truly heard. I see you. I hear you.

My practice is open and welcoming to people of all sexual orientations, gender identities, and relationship styles. I am committed to providing a safe, supportive, and inclusive space where you can bring your whole self without fear of judgement. Whoever you are, and wherever you are in your journey, you will be met with respect, acceptance, and understanding.

Qualifications and CPD

  • Trans & Gender Diverse People

  • Pregnancy & Infant Loss Practitioner Training

  • Rainbow Baby Specialist

  • Infertility Specialist

  • Complicated Grief

  • Neuropsychology

  • Post Traumatic Stress Disorder Awareness

  • Grief & Bereavement Counselling

  • Child Psychology

  • FdA Counselling

  • Dip. HE (Open)

  • Cert. Men.Health Studies (Open)

  • Cert. H&SC (Open)

CPD

I have an Enhanced DBS and am fully insured